Sky News Business: Presenter Ian King Interviews Adrienne MacAulay

Sky News Business

Presenter Ian King Interviews Adrienne MacAulay


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Our Co-founder and Chief of Product, Adrienne MacAulay was featured on Ian King Live on Sky News discussing the pervasive failure of advertising to accurately capture and represent the over 60s demographic.

Recent research by Opinium, commissioned by Parsley Box reveals that:

  • 92% of over 60s fail to recognise themselves in advertising targeted at their age group.
  • Only 14% feel understood by brands and over half (55%) find adverts aimed at them ‘patronising’.

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