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Parsley Box launches a digital magazine targeted at the baby boomer+ demographic, roughly defined as those over 60.
The free magazine is aimed at the adventurous, rule-breaker generation who feel decades younger than their parents did at their age.
We’re always exploring ways to build meaningful relationships with our customers and to champion and empower the over 60s.Adrienne MacAulay, Co-founder and Chief Product Officer of Parsley Box
MacAulay added: “Our new magazine aims to truly reflect the vibrancy of this life-loving cohort of people often completely misunderstood by the media and misrepresented by brands.
“Parsley Box Magazine is an entertaining lifestyle read with a pop of colour; think passion not pension, re-fire not retire, more zip-wire than gas fire!
“My favourite articles in the launch issue are British Music legends still owning the stage in their 70s and 24 random travel tips you wish you’d known years ago.”
The launch issue is packed full of lifestyle features from wild swimming to gardening tips and book reviews to recipes.
Interested to learn more behind the inspiration for the magazine?