Parsley Box hires food development gurus

Parsley Box hires food development gurus


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Last month (June 2021), we were pleased to expand our team and announce that we’re hiring two highly respected food development specialists in the field of Food Innovation and New Product Development (NPD) to help build our food range and deliver best in class ready meals.

Cassandra Suddes, will join us as Head of Product.

She is renowned in the food industry for her work in commercial strategy, predicting future trends, leading and delivering product innovation launch programmes with a focus on food provenance.

Since 2017, Cassandra has worked for her own consultancy advising food manufacturers and retailers on upcoming food trends. Her clients have included: Co-op, 2 Sisters Group, Scot Beef, Greencore and RM Curtis.

Prior to this she was innovation and NPD controller at Greencore and had various senior roles over seven years at Marks and Spencer including product development manager (2013-2016), food trends insight manager (2012-2013) and product developer – groceries (2010-2012).

Before joining Marks and Spencer, she worked with Baxters Food Group, Tanfield Food Company (which she co-founded) and United Biscuits.

Serena Philipson, Food Development Hire

Additionally, Serena Philipson has been appointed as New Product Development Manager.

Cassandra and Serena worked together at Tanfield Food Company (2005-2010) and Marks and Spencer (2011-2016).

At Marks and Spencer, Serena was responsible for the end-to-end management of new product development across various ranges including the highly successful Italian and American ranges as well as soups and desserts.

She has also worked with En Route Suppliers to develop new products and packaging to be served aboard British Airways and Emirates.

Serena has a very strong track record of implementing business plans and delivering break through profitable NPD.

Serena and I are excited to be joining the Parsley Box family; a dynamic business looking to address the needs of an underserved market.

We’ve identified huge opportunities for growth and development, from bakery to sharing dishes to mention just two, but underlining it all, we’ll be pushing boundaries to surprise and delight our customers.

Cassandra Suddes