It’s a silver medal for The Parsley Box Garden: Designer wins prestigious silver on Chelsea debut

It's a silver medal for The Parsley Box Garden

Designer wins silver on Chelsea debut


It’s a silver medal for The Parsley Box Garden and first time Chelsea designer Alan Williams.

The Parsley Box Garden, created by first-time Chelsea designer, Alan Williams, has received a highly coveted silver medal at the RHS Chelsea Flower Show 2021.

Our spectacular garden, which is in the new Sanctuary Garden category was incredibly well received at this year’s autumn show.

Speaking of the medal, designer of the garden, Alan Williams said: “This whole experience feels like a ‘pinch-me’ moment. I am delighted to have won a silver medal, especially with this being my first ever garden at Chelsea Flower Show. It’s a huge achievement.

It has a been a joy bringing the wonderful vision behind the garden to life over the past few weeks. It has been a huge team effort and this fantastic award is for everyone involved.

Alan Williams, garden designer

Aiming to champion the over 60s, our garden is a place to entertain friends, dine and relax in, as well as a space where fresh ideas are sown that challenge the stereotype of ageing.

Download our RHS Chelsea Flower Show Plant List

Co-founder of Parsley Box, Adrienne MacAulay, said: “We are delighted with our prestigious silver medal for our first Chelsea garden. We have loved creating something to uplift our customers after such a challenging couple of years and we hope to have gone some way in empowering our demographic with a design the reflects their zest for life.”

As well as our garden being a hit at the show, our press photo shoot was an absolute scene-stealer.

Our models Valerie (77) and Tara Pain (40), mother and daughter beautifully encapsulated the message we were trying to promote, that ‘ageing is beautiful’.

silver medal

Adorned in identical dresses, shoes and exquisitely crafted autumnal collars, they demonstrated that you can pull off fashion and style and look stunning at any age.

Parsley Box’s mission is to champion the over 60s demographic, smash the stereotypical view of ageing and dramatically change the inaccurate and often patronising way the demographic are represented in the media.

Valerie Pain and Tara Pain at The Parsley Box Garden

Our models were such a hit at the show that they were photographed with celebrities galore, from Hollywood A-Lister Stanley Tucci to garden expert Nick Knowles.

They were also featured on the front page of the following morning’s Times newspaper.

Definitely a success in getting our message out!

This year’s unique autumnal RHS Chelsea Flower Show takes place from Tuesday 21st to Sunday 26th September.